ABOUT US

With 20 years of experience, Devin has established herself as a leader in e-commerce, digitally native brand building, and marketing. After working at global forces like Chanel, Starwood Hotels, Shiseido, and other Fortune 500 companies, she founded CDF Consulting to share her in-house style experience with a broader range of clients. CDF has become a go-to for brands seeking to scale their business within the fashion, beauty, and lifestyle industries. Devin’s unique approach to scaling businesses stems from her ability to interpret data and make swift, decisive growth decisions. This growth results from implementing strategic business practices and fostering strong customer relations, leading to record customer retention. Her years of experience and unique affinity for data enable her to move quickly and efficiently. Her love of problem-solving and commitment to sustainable business growth fuels CDFC to pivot rapidly for clients.

Devin’s professional path began after graduating from Columbia University when she wanted to deepen her knowledge of global business. She received her Master’s from The Fashion Institute of Technology, specializing in Global Marketing and Management. From there, she officially began her career with CHANEL. Devin quickly made her mark with a world-renowned brand by becoming a pivotal player in growing its global commerce platform into a multi-million dollar business. This is where her love for data crunching began, and is now the backbone of CDFC. She founded CDF Consulting with the singular desire to help others transform their brands with her keen ability to find solutions buried inside data. She attributes her fierceness and ability to juggle multiple projects with clients to being a dual sport, Ivy-League Division One athlete. Focus, precision, and the ability to pivot quickly are attributes that served her well on the field and have been vital to her success in transforming clients, ranging from Fortune 500 companies to indie brands.