CABANA LIFE
SERVICES
Paid Search Management
eCommerce Team Management
Strategic and Monthly Planning
Campaign Strategy and Execution
CRM Strategy and Execution
SEO Strategy and Execution
UX Analysis and Optimizations
Web Development and Design
THE CHALLENGE OBJECTIVE
Initially, Cabana Life was not satisfied with the performance of the two previous agencies they hired. One was focused on search engine optimization (SEO), while the other only handled pay-per-click (PPC). These two companies spent more time getting in the way of each other’s work than actually getting the job done. The initial challenge was to create a system that cohesively blended organic and paid traffic while proving to the client that we could easily improve both. In the end, we chose to enhance performance by introducing a full-funnel, omnichannel strategy that focuses on generating healthy prospects from upper-funnel paid social and paid search advertising that are then driven to purchase by robust lower-funnel retargeting campaigns.
THE RESULTS
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Increase in Organic Revenue with SEO Campaign
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Increase Organic Website Traffic
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Increase Overall Average Order Value
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Increase in Revenue from PPC Advertising
IMPROVEMENTS TO SEO
Their website was also very thin in terms of content and required an entire on-site SEO revamp, including title tags, meta descriptions, and alt-image tags. We optimized category descriptions and started to flesh out blog posts with exciting and engaging content. We also put a big focus on the offsite SEO to build quality backlinks for the site using strategies such as guest posting, competitor backlink analysis, broken link reclamation, and unlinked brand mention reclamation. Our results in this area are quite successful and speak for themselves—over 37% increase in organic revenue on the website.
CONTENT OPTIMIZATION
When we first began working with Cabana Life, their site lacked a severe amount of optimized content. Through a bit of effort, we were able to create a serious increase in the number of visitors to the website from search engine traffic. Another area that needed serious improvement was Cabana Life’s PPC strategy. Their previous provider lacked focus, which made it difficult to create meaningful retargeting campaigns.
TESTIMONIAL
